GROWTH DIAGNOSTICS · eCOMMERCE STRATEGY · CONVERSION AND UX · COMMERCIAL ANALYTICS · ROADMAPS · FRACTIONAL LEADERSHIP ·
SAGE ADVISORY
eCommerce strategyfor consumer brandsready to grow
Sophie Sage
Founder
I help founders and eCommerce leaders look at their customers, their numbers and their site together, find what's actually in the way of growth, and build the plan to fix it.
Over ten years in eCommerce, most recently at Puig across luxury beauty and fragrance.
WHY BRANDS CALL ME
Most growth problems aren’t where you think they are
Brands usually come to me at a turning point. Growth has slowed, they’re planning the next stage, or they’ve tried a few fixes and need someone to step back and look at the whole picture.
The answer is rarely in one place. A conversion problem can turn out to be a pricing problem. A traffic problem can be a product page that doesn't answer the question every customer is asking. I look at the whole picture first, so you fix the thing that matters rather than the thing that's loudest.
What I do
Where I can help
How we work together
Most clients start with a growth diagnostic
Growth diagnostic
A fixed-scope review of your customers, commercial numbers and site, taken together. You get a clear view of what's holding growth back and a prioritised plan of what to fix first. Typically 2 to 3 weeks.
What you get:
- A review of your site journey, analytics and commercial numbers
- Customer insight from reviews, search and on-site behaviour
- A written diagnosis of what's holding growth back
- A prioritised plan, talked through with you and your team
Strategy and roadmap
Turning the diagnostic, or priorities you already have, into an eCommerce strategy and a roadmap your team and agencies can deliver against. Project based.
What you get:
- A clear eCommerce strategy tied to your commercial goals
- A sequenced roadmap with priorities, owners and timings
- Briefs your team and agencies can work from
- The business case for the investments that matter most
Fractional lead or advisory
Senior eCommerce leadership without a full-time hire. A set number of days a month to lead the roadmap and manage agencies, or regular sessions as a sounding board for founders.
What you get:
- Ownership of the digital roadmap and day-to-day priorities
- Agency management and accountability
- Regular reporting on the numbers that matter
- A senior sounding board for founders and leadership
I'm independent, so I'm not selling you a redesign, a platform or more ad spend. I recommend what will actually move your numbers, and help you get it done.
A good fit if
You're a DTC or consumer brand and your own site is central to how you sell
Your eCommerce team is small, or stretched across too many jobs
You're at a turning point and want a senior outside view before committing budget
My experience runs deepest in beauty and fragrance. I also work with wellness, lifestyle and fashion brands.
Track record
10+
Years in eCommerce
8
International markets launched for a luxury fragrance house
€150k+
First-year revenue from those new markets
“Sophie was instrumental in the successful delivery of our 3PL launch programme, enabling our brand to enter eight strategic markets and generate over €150k in first-year revenue.”
The answers are usually already in your business. Ten years in eCommerce tells me where to look, and which ones are worth acting on first.
About me
Strategy from someone who has done the work.
I'm Sophie, founder of Sage Advisory. I've spent over ten years in eCommerce, across product, digital and commercial roles. Most recently I was at Puig, working across luxury beauty and fragrance brands on eCommerce strategy, digital product and commercial analytics.
That mix is the point. I've written the business case, specified the feature, briefed the agency, then tested and iterated until the numbers grew. So when I look at your business, I'm thinking about what your customer needs, what it's worth commercially and what your team can realistically deliver.
Client success obsession.
I care about what happens after the plan is handed over. I keep recommendations practical, explain the thinking behind them and make sure your team knows what to do next.
I set up Sage Advisory to work directly with founders and eCommerce leaders. I work fractionally or project by project, remotely or in person from Bath and London.
I also write Add to Bag, a newsletter on eCommerce for consumer brands.
Contact
Tell me where things are stuck
Send me some details about your brand and what's on your mind, and I'll get back to you on how I can help and arrange a 30-minute call.
BASED IN BATH AND LONDON · REMOTE AND IN-PERSON